(This article first appeared on TGC Australia: https://au.thegospelcoalition.org/article/smart-storytelling-five-reactions-to-palm-sunday/) It’s one thing to have a COVID vaccine available. It’s another matter to convince people to get one. That’s why governments around the world have launched million-dollar ad campaigns to encourage their citizens to get vaccinated. As a former copywriter, I’ve been fascinated by how campaigns around …
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